About Peter
The most experienced paid search account manager you'll meet.
Twenty-five years of paid search expertise
Remember the dot-com boom? The Y2K software bug? A time before Google? Well that was when I first started working in digital marketing and paid search. I've been at this a long time, and in an industry that moves as fast as digital advertising, that experience matters.
I started my career in the late nineties, when online advertising was in its infancy. I've watched the industry evolve from simple banner ads to the sophisticated, AI-driven auction ecosystem that Google Ads has become today. Every major shift — keyword match types, quality scores, automated bidding, Performance Max — I've lived through it and adapted.
I set up Rok Systems because I wanted to offer businesses something that most agencies can't: genuine expertise combined with genuine personal service. Not a team of account managers who know the tools but don't know your business. Just me — someone who's been doing this long enough to have seen every mistake, every success, and everything in between.
I'm a Google Premier Partner, which places me in the top 3% of Google Ads agencies in the UK. I'm also a Microsoft Advertising Certified Professional. But credentials only mean so much. What matters more is results — and I've been delivering those for clients of all shapes and sizes for over two decades.
When you work with Rok Systems, you get direct access to me. Not my assistant. Not a junior account manager. Me. I'll manage your campaigns, I'll give you my honest opinion, and I'll tell you when something isn't working rather than hoping you don't notice.
Your campaigns. My business.
I treat every client's budget as if it were my own money. That's not a line — it's how I've always worked. Here's what that actually means in practice:
- I justify every penny. I don't run campaigns because the platform recommends them. I run campaigns because there's a business case for them. Every budget decision gets scrutinised against real outcomes.
- I pursue maximum value. I'm always looking for the marginal improvement — the keyword that can be bid down, the ad that can be tested, the audience that's being missed. Complacency isn't in my vocabulary.
- I'm constantly worrying about your account. Not in an unhealthy way — but in the sense that I don't switch off. I'm monitoring performance, watching for anomalies, and thinking about what can be done better. Your account is never just ticking along.
This philosophy is why my client relationships tend to be long-term. When someone trusts you with their marketing budget and you treat it with respect, they stay. And when the results speak for themselves, there's no reason to go anywhere else.
If you want to find out whether we're a good fit, the quickest way is a phone call. I don't do lengthy sales processes or proposal decks. Just a conversation about your business, your goals, and whether I can help.
Give me a callWhat clients say
“Peter has managed our Google Ads account for several years and the results have been consistently excellent. He's proactive, transparent, and genuinely invested in our success. I couldn't recommend him more highly.”
— E-commerce Director, UK Retailer
“What sets Peter apart is that he actually explains what he's doing and why. We always know where our money is going and we can see the results. The personal service is something you simply can't get from a large agency.”
— Managing Director, B2B Services Company
“After years of being disappointed by agencies who overpromised and underdelivered, working with Peter has been a revelation. He's straightforward, knowledgeable, and genuinely cares about results. Our cost-per-acquisition has dropped dramatically.”
— Marketing Manager, Lead Generation Business