Services
Google Ads management from someone who's been doing this since before Google Ads existed.
What I do
I manage paid search campaigns for e-commerce businesses. That's the short version. The longer version is that I've spent 25+ years learning what works, what doesn't, and — most importantly — how to tell the difference.
Everything is delivered personally. You work directly with me, not with a team of account managers who rotate every 18 months. When you have a question, you speak to the person who actually manages your campaigns.
Looking for an independent paid search consultant? That's exactly what I am.
What you get
- ✓Google Partner — verified by Google
- ✓Microsoft Advertising Certified Professional
- ✓25+ years hands-on paid search experience
- ✓You work directly with me, every time
- ✓Bespoke AI tools monitoring your account continuously
- ✓No contracts, no minimum terms
Core services
These are the services most of my clients use. They're where I spend the majority of my time and where my experience runs deepest.
Most requested
Google Shopping & Performance Max
For e-commerce businesses, Shopping campaigns are usually the highest-performing channel in the paid search mix. I've been managing them since the platform launched — standard Shopping, Performance Max, and the increasingly important intersection between the two.
Getting this right means understanding product feeds, bidding strategy, campaign structure, and how Google's algorithms actually allocate your budget across channels. Most agencies treat Performance Max as a black box. I don't.
These two pages go deeper into how I approach Shopping and Performance Max:
Paid Search Strategy & Audits
A well-built strategy is the foundation of every successful campaign. I'll work with you to understand your business goals, your competitive landscape, and your customers — then build a paid search strategy around what actually drives profit, not just traffic.
Not sure if your current campaigns are performing as well as they should? I'll audit your account and give you an honest picture.
Free Google Ads audit →AI Analysis & Automation
I've built bespoke AI tools that monitor and analyse my clients' accounts continuously — surfacing opportunities and anomalies that would take hours to find manually. This isn't off-the-shelf automation. It's a system built around how I work.
Every client gets the benefit of enterprise-level analysis without the enterprise-level fees.
How I use AI in Google Ads management →See the results
Real client data from accounts I manage — revenue, spend, and ROAS, with the reasoning behind every decision.
Beyond campaign management
Getting the campaigns right is essential — but it's not the whole picture. The return on your paid search investment depends on everything from which platforms you're on to what happens after someone clicks. These are the services I offer alongside core Google Ads management.
Pay-Per-Click (PPC)
Google Ads, Microsoft Advertising, and specialist platforms. As a Google Partner and Microsoft Certified Professional, I manage PPC campaigns at any scale — from £2,000 to £200,000+ per month.
Paid Social
Facebook, Instagram, LinkedIn — paid social can be a powerful complement to paid search. Whether it's brand awareness, lead generation, or direct response, I'll help you build campaigns that reach the right people at the right moment.
Amazon Ads
Amazon Advertising has its own rules, its own auction dynamics, and its own opportunities. If you sell on Amazon and you're not running Sponsored Products, Sponsored Brands, or Sponsored Display, you're leaving money on the table.
eCommerce Consultancy
Sometimes the paid search isn't the problem — it's what happens when people click. Conversion rate, landing page experience, basket abandonment — these all affect the return on your ad spend.
Data Feed Management
Your product data feed is the foundation of Shopping and Performance Max. Poor titles, missing attributes, or incorrect categorisation cost you visibility and waste budget. I'll make sure Google has what it needs.
Reporting & Transparency
You'll always know what's happening in your account and why. I send clear, honest reports — not dashboards designed to look impressive while saying nothing. If something isn't working, I'll tell you.
Not sure where to start?
The best place to start is a conversation. Tell me about your business and what you've tried before — I'll give you an honest assessment of what's likely to work.
Already running Google Ads? I also offer a free Google Ads audit — an independent review of your account with no obligation.