Stay up to date with the latest Google Ads trends, updates, and insights.
2 November 2026
Google slipped a line into an announcement this week that sounds minor but isn't: ads in AI Mode are coming to the UK before the end of the year. If...
Read more →26 October 2026
Something has shifted in paid search and digital marketing this week. Everyone is asking how to get their brand mentioned by AI tools. Fewer people...
Read more →19 October 2026
Everyone's talking about the latest AI model launches and whether ChatGPT ads are the next big thing. Most people are missing something less...
Read more →12 October 2026
Would you let a new member of staff write your shop window signs without ever looking at them? Of course you wouldn't. Yet that's roughly what...
Read more →5 October 2026
What happens when the AI tool that wrote your product descriptions gets something wrong, and Google is the one who notices? That's no longer a...
Read more →28 September 2026
Picture this: someone's watching a YouTube video on a Sunday evening, spots one of your products and thinks "ooh, that looks good". Then they get...
Read more →21 September 2026
Picture this: it's a dark Sunday evening in late November. One of your customers is on the sofa, wondering what to buy their dad for Christmas. They...
Read more →14 September 2026
Something has changed in paid search this week that's easy to miss and matters more than it looks. Google has adjusted how automated bidding behaves...
Read more →7 September 2026
There's something shifting in paid search this week that's worth paying attention to, and it's happening quietly rather than with a big product...
Read more →31 August 2026
There's a shift happening in how people find your products right now, and this week Google finally handed us a way to measure it. For the past year...
Read more →24 August 2026
Picture this: someone searches for the exact thing you sell, Google shows them a working calculator or comparison tool built on the spot, they get...
Read more →17 August 2026
There's something shifting in how customers find products this week, and it's happening well before anyone types a search into Google. A study of how...
Read more →10 August 2026
Only 28% of Americans say they trust AI assistants — yet the people building those assistants have never had more consideration from young buyers....
Read more →3 August 2026
What happens when the search engine that sends you customers starts answering their questions before they ever reach your site? That's not a thought...
Read more →27 July 2026
Picture this: you've spent months getting your Shopping campaigns to a place you're happy with. Budgets capped, ROAS holding, cost per sale where you...
Read more →20 July 2026
Roughly nine out of ten e-commerce brands are sitting on a marketing angle they've never touched — and this week Gap reminded everyone exactly what...
Read more →13 July 2026
There's something shifting in paid search this week that's worth paying attention to — and it's happening on two fronts at once. Google is quietly...
Read more →7 July 2026
Google's own data now shows people search in full questions, not keywords, and AI summaries are quietly intercepting the clicks you used to get. Here's what that means for your ads and your product pages.
Read more →6 July 2026
What happens when the machine doing your customer's shopping isn't a person at all, but an AI agent clicking "buy" on their behalf? That's not a...
Read more →5 July 2026
What happens when the chatbot your customers already ask for shopping advice starts running actual adverts? That's not a distant "maybe" anymore....
Read more →29 June 2026
Picture this: a customer never opens your website, never browses your category pages, never sees that hero banner you spent weeks perfecting....
Read more →23 June 2026
OpenAI has just opened its Ads Manager beta in the UK — the platform that lets you run ads inside ChatGPT. It's early, it's a beta, and that's exactly why it's worth paying attention now. Here's what it is, why being early matters, and how I'd approach it...
Read more →22 June 2026
Google's AI Mode is quietly changing who lands on your site and what they expect when they get there. If your pages were built for the old visitor, they're now answering questions nobody is asking...
Read more →22 June 2026
Everyone's talking about Google and Meta when it comes to online advertising. But here's what most people are missing: some of the most interesting...
Read more →18 June 2026
Most e-commerce business owners running paid ads have no idea their job description quietly changed this month. The old game was simple: pick your...
Read more →16 June 2026
Last week a government reached in and turned off the most capable AI model ever released to the public. Days after it launched. Here's what actually happened, and why it matters more than the headline suggests...
Read more →15 June 2026
Google's just announced three changes to how bidding and budgets work, landing on 17 August. None of them got a fanfare, but if you're running on a capped budget they'll change how your money gets spent...
Read more →15 June 2026
Most e-commerce businesses running Google Ads have no idea that the very nature of how customers find and buy products online is shifting under their...
Read more →9 June 2026
Anthropic released Claude Fable 5 today — the first of its Mythos-class models the public can actually use. Here's what it does, what it costs, and...
Read more →8 June 2026
Google must now let UK websites opt out of its AI search features, and Search Console is finally reporting on AI Overviews. Two big shifts for anyone selling online...
Read more →1 June 2026
What happens when your customers stop Googling and start asking an AI instead? That's not a hypothetical anymore — it's happening right now, and if...
Read more →31 May 2026
There's something shifting in paid search this week that's worth paying attention to — and not all of it is comfortable reading if you're running an...
Read more →29 May 2026
It's the question I get asked more than any other. Should you trust Performance Max, or keep your Shopping and Search campaigns separate? Here's the answer no one wants to give you...
Read more →28 May 2026
Standalone Display campaigns are being folded into Demand Gen. If you've still got Display running for remarketing or prospecting, the migration deadline isn't far away — and the differences aren't cosmetic. Here's what's changing and what to do about it.
Read more →25 May 2026
What happens when Google's new AI-powered search experience starts showing ads? That's not a future scenario anymore—it's happening right now, and...
Read more →21 May 2026
Google just held its biggest advertising event of the year. AI is now running the show across Search, Shopping, and YouTube. Here's what actually changed, what it means for your online store, and what you need to do about it.
Read more →21 May 2026
Universal Cart, Native Checkout, Conversational Discovery ads, and a quiet admission that 'just optimise for AI' doesn't mean what people think. The biggest week in Google Ads for years, translated for the businesses I work with.
Read more →18 May 2026
Google made a change to search terms reporting for AI queries this week, and barely anyone noticed. Here's why it matters for your e-commerce business...
Read more →18 May 2026
Most e-commerce businesses running Google Ads have no idea that a significant chunk of their search queries are now completely invisible in their...
Read more →14 May 2026
Google has changed how AI Mode, AI Overviews, Lens and autocomplete queries appear in your Search Terms report. If you run e-commerce ads, this changes what you can trust in your reporting.
Read more →11 May 2026
Most e-commerce businesses running Google Ads right now are bidding the same way whether someone's just discovered their brand or is about to click...
Read more →7 May 2026
OpenAI just launched a self-serve ads platform inside ChatGPT. Google announced AI creative should make your brand stand out, not blend in. And apparently, if your marketing is lazy, AI search is already punishing you for it.
Read more →5 May 2026
A near-seven-second mobile load time looks like a vanity metric until you check what it's doing to your bounce rate. Here's why GA4 tells the story PageSpeed Insights can't — and what to do when both data sources agree there's a problem.
Read more →4 May 2026
Google just dropped another AI-powered ad format into the mix, and the industry's asking a question that should matter to every e-commerce business:...
Read more →30 April 2026
Google has quietly extended AI Max beyond search ads to Shopping and Travel campaigns. Here's what's changing, what it means for your product listings, and what you should be thinking about now...
Read more →27 April 2026
There's something shifting in paid search this week that's worth paying attention to - and it's not coming from Google. While most e-commerce...
Read more →22 April 2026
Ad blockers and Apple's privacy settings are hiding your sales from Google. The fix — Cloudflare plus Google's own Tag Gateway — takes minutes to set up and it's built right into Google Ads. Here's exactly how it works and what it delivers.
Read more →20 April 2026
What if your biggest competitor this year isn't another business — it's an AI doing the shopping for your customers before they ever see your website? That's not a hypothetical...
Read more →13 April 2026
Most e-commerce businesses have a powerful SEO system running in the background that they set up once, never touched again, and assumed was doing its job. It isn't...
Read more →11 April 2026
Picture this: a business spends thousands on a beautiful Shopify store, invests in professional photography, writes compelling copy — then copies and pastes the bare minimum into their product feed...
Read more →9 April 2026
Right now, most e-commerce businesses are sitting on an SEO goldmine and don't even know it. Product feeds aren't just for paid advertising anymore — and the businesses that understand this are quietly outranking their competitors...
Read more →6 April 2026
ChatGPT just started selling ads. Yes, the AI chatbot that's been answering everyone's questions is now showing sponsored content — and the question on everyone's lips is straightforward...
Read more →5 April 2026
Those spreadsheets of data powering your Google Shopping campaigns are doing a lot more than running your ads — your product feed is quietly influencing your organic search rankings too...
Read more →1 April 2026
Here's something worth knowing: while you're spending on SEO consultants, content writers, and link building — all perfectly sensible — there's a massive SEO asset sitting right under your nose that most e-commerce businesses completely ignore...
Read more →30 March 2026
I get asked this question more than almost any other: 'Can I just run Google Ads myself, or do I actually need to hire someone?' It's a fair question....
Read more →27 March 2026
There's one part of your e-commerce setup that quietly powers everything — your Shopping ads, Facebook catalogue, organic product visibility — and most businesses treat it like a forgotten spreadsheet...
Read more →24 March 2026
Everyone's obsessing over blog posts, meta descriptions, and backlinks — and completely missing a massive SEO opportunity sitting right under their noses: your product feed...
Read more →23 March 2026
The next few months will see a fundamental shift in how we measure advertising success. Not because the metrics are changing—revenue is still revenue,...
Read more →20 March 2026
There's a pattern that keeps showing up in e-commerce: businesses spending thousands on paid search, obsessing over ad copy, fiddling with bid strategies — and then completely ignoring product feeds...
Read more →16 March 2026
There's a quiet problem sitting inside most Google Ads accounts right now. Money going out. Nothing coming back. And nobody's talking about it — not because it's hidden, but because most people don't
Read more →9 March 2026
There's a shift happening in search that most business owners haven't clocked yet — ads are moving from matching keywords to anticipating intent. And it changes how you should think about what you sel
Read more →2 March 2026
The way people shop online is changing fast — and the ads that catch them are starting to sound less like helpful answers and less like traditional ads. Here's what the shift to conversational shoppin
Read more →23 February 2026
Google's just done something unusual: they've made Performance Max campaigns more transparent. If you're running PMax (and let's face it, Google's been pushing everyone towards it), you can now see ex
Read more →23 February 2026
Google added placement transparency to Performance Max six months ago. Now that the data has had time to accumulate, here's what it's actually showing — and what to do with it.
Read more →16 February 2026
It's been the dominant narrative in paid search for two years — consolidate, simplify, let the algorithm do the work. This week, the picture got more complicated and the official line shifted.
Read more →9 February 2026
Campaign consolidation became Google's official advice a couple of years ago. Less is more — more data per campaign, better algorithm performance. The advice is right, but the way it's usually applied is wrong.
Read more →2 February 2026
There's a question floating around the paid advertising world right now that every e-commerce business owner should be paying attention to: what exact…
Read more →26 January 2026
Everyone's talking about AI, Performance Max, and machine learning. Meanwhile, the fundamentals that have always determined Google Ads success haven't changed. Here's what actually wins auctions in 2026.
Read more →19 January 2026
Google added Reddit as a placement within Performance Max. Your product ads may now appear on Reddit forums — whether you want them to or not. Here's what that means for e-commerce businesses.
Read more →12 January 2026
The question I get most often from new clients: should we be investing in SEO or Google Ads? The honest answer depends on one thing — and it's not your budget.
Read more →29 December 2025
Most Google Ads automation happens inside the platform. But there's one type of external automation — Google Ads scripts — that most e-commerce businesses ignore entirely. Here's the one that pays for itself immediately.
Read more →22 December 2025
You set up exact match keywords to control exactly what triggers your ads. Then Google started expanding what 'exact' means. Here's how far it's gone — and what to do when your ads start showing for the wrong searches.
Read more →15 December 2025
Performance Max is Google's answer to everything. But for some e-commerce businesses — particularly smaller stores or those still learning what works — Standard Shopping campaigns are the smarter choice. Here's how to decide.
Read more →8 December 2025
Not predictions — observations. Here are five things I've seen working (and failing) across e-commerce accounts in 2025 that will matter even more in 2026.
Read more →1 December 2025
Google's AI can now analyse product images to understand what's in them — not just read the alt text. For e-commerce businesses, this changes how your products get matched to searches.
Read more →24 November 2025
Google spent years telling us to consolidate campaigns — fewer campaigns, more data, let the AI do the work. Now the evidence is in. Here's what actually happened when businesses followed that advice.
Read more →19 November 2025
Google keeps updating Gemini and calling it a revolution. Here's what actually changes for your Shopping campaigns when an AI model gets smarter — and what doesn't change at all.
Read more →12 November 2025
I've been having the same conversation a lot lately. Actually, it's been the same conversation for about three years now, but it's heating up again. B…
Read more →8 November 2025
AI Overviews now appear on roughly 15% of all Google searches — and they're pushing paid ads down the page. Here's what that actually means for your e-commerce business, and what to do about it.
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