Stay up to date with the latest Google Ads trends, updates, and insights.
16 March 2026
There’s a quiet problem sitting inside most Google Ads accounts right now. Money going out. Nothing coming back. And nobody’s talking about it — not because it’s hidden, but because most people don’t
Read more →9 March 2026
There’s a shift happening in search that most business owners haven’t clocked yet — ads are moving from matching keywords to anticipating intent. And it changes how you should think about what you sel
Read more →2 March 2026
The way people shop online is changing fast — and the ads that catch them are starting to sound less like helpful answers and less like traditional ads. Here’s what the shift to conversational shoppin
Read more →23 February 2026
Google’s just done something unusual: they’ve made Performance Max campaigns more transparent. If you’re running PMax (and let’s face it, Google’s been pushing everyone towards it), you can now see ex
Read more →23 February 2026
For anyone who’s ever stared at a Performance Max report wondering where the money actually went — this week brought some welcome clarity on where your ads are actually running.
Read more →16 February 2026
It’s been the dominant narrative in paid search for two years — consolidate, simplify, let the algorithm do the work. This week, the picture got more complicated and the official line shifted.
Read more →9 February 2026
If you’re running five campaigns where one might do the job, you might be making life harder for the algorithm — and costing yourself money. Here’s what the official guidance actually says.
Read more →2 February 2026
There’s a question floating around the paid advertising world right now that every e-commerce business owner should be paying attention to: what exact…
Read more →26 January 2026
Google announced something unusual this week: their AI assistant Gemini won’t have any ads. At all. Not now, not soon, and possibly not for a very lon…
Read more →19 January 2026
If you’ve been running Google Ads lately, you’ve probably felt it: that slightly unsettling sense that you’re not really in control anymore. Performan…
Read more →12 January 2026
I’ve been looking at some interesting discussions this week about where businesses should be putting their money in 2026. And if you’re running an e-c…
Read more →29 December 2025
Scripts are one of those Google Ads features that sit quietly in the background while everyone obsesses over the latest AI announcements. But this week’s discussions in the PPC community have brought
Read more →22 December 2025
Google’s been tinkering with AI Overviews for months now, and this week brought something particularly interesting: clearer evidence of how their exact match keyword targeting has fundamentally change
Read more →15 December 2025
Something interesting is developing in the world of paid advertising lately, and it’s pushing against the dominant narrative that AI and automation are always the answer.
Read more →8 December 2025
Google’s 2025 Year in Review landed this week, and honestly, it’s worth paying attention to – not for what they’re celebrating, but for what it tells us about where search is heading.
Read more →1 December 2025
Google dropped something significant this week that’s going to matter quite a bit for anyone running product feeds through Performance Max campaigns.
Read more →24 November 2025
The AI arms race heated up considerably this week, and there’s some genuinely interesting news for anyone running e-commerce advertising.
Read more →19 November 2025
The AI landscape has been particularly active this week, with a flurry of activity that matters for anyone running digital advertising.
Read more →12 November 2025
I’ve been having the same conversation a lot lately. Actually, it’s been the same conversation for about three years now, but it’s heating up again. B…
Read more →8 November 2025
Google Ads Weekly: November 03, 2025 It’s been quite a week in the Google Ads world, and there are a few things happening that I think you need to kn…
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